Brief:
A premium brand with a personality. Elevate for the smartphone users and enhance product smartness for professionals and content creators in studio and on locations. We already started our journey with the nature photographer, the travler and the explorer. Mainly in photography. We see a big gap in the market for our content creators around the world. We want a website who speeks to our consumers.
Research:
I reviewed the images provided by the client to gain insight into their preferences. Following that, I conducted web research to analyze competitor websites. My objective was to craft a compelling experience for consumers, catering to both explorers and urban content creators.
Process:
I initiated the project with a greybox design, but soon formulated a clear vision for the website. I began creating content that photographers can relate to, such as tape and polaroids, to bring our vision to life.