Brief:
Common studio is in need of a new PDP/product page. Focus is on finding the balance between conversion and design/brand awareness. Designs should be presented in mobile(iphone 14, 390x844). Brand application and UI vision/values should be presented and coherent with design. Design choices should be motivated in best practice/UX. Accessibility and color contrast is a must. A clear component and style library is required for further development, naming and logic is essential for the project team.
Group project:
Designers: Amanda, David and Pontus
Research:
We started looking at different
e-commerce brands to see how they are designing their PDP-pages.
e-commerce brands to see how they are designing their PDP-pages.
Process:
Following our research, we initiated the design process by creating a grey box prototype to establish an effective layout for our design. We then developed prototypes in Figma and conducted user testing to determine which design resonated best with our target audience.
